The Retailer Deal Life Cycle
From Cash Upfront to Data Collection
Step 1
Issue
Your brand launches a Branded Currency deal via CrossPay.
Step 2
Liquidity
Your brand receives cash immediately when the card is sold.
Step 3
Secure
CrossPay handles the secure code and fraud prevention at the POS.
Step 4
Analyze
Your company/store uses the dashboard to see spending habits.
The Customer Gift Card Cycle
From Giving to Spending
Step 1
Purchase
Customer buys a digital or physical card.
Step 2
Gift
The card is sent to a friend/family member.
Step 3
Check
Recipient checks their balance on the CrossPay dashboard.
Step 4
Spend
Recipient visits any of your stores and spends the balance.
Customer Experience vs Retailer Value
How gift cards create seamless experiences for customers while driving measurable value for retailers
Customer
Retailer
The Gift
CustomerPurchases a gift for someone.
RetailerUpfront Revenue: Cash in bank today.
The Experience
CustomerEasy digital/physical delivery.
RetailerBrand Loyalty: New customer acquired.
The Spend
CustomerSmooth checkout experience.
RetailerZero Fees: No redemption costs at POS.
The Value
CustomerSpends 20-30% more than card value.
RetailerData: Full insight into customer spend.